Story Time: Art at Story NYC

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I think that Story is one of the most unique retailers in New York. Described as “a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store,” the 2,000 square foot space in Chelsea gets a complete makeover every four to eight weeks, with all of the merchandise revolving around a specific theme, or story. The current experience is titled “Art,” and is a collaboration with Art.com, whose goal is to make – you guessed it – art available to everyone.

art.com at Story

Works by the featured artists (including Jaime Derringer, Bob + Cortney Novogratz, Yvonne Force Villareal, and Doreen Remen) are displayed throughout the space.

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Story

And then there’s CONSTRVCT, the “world’s first collaborative fashion label,” which is also featured prominently at Story. The crowd-sourced label allows anyone to create their own designs by uploading their photos or artwork, choosing a style, and entering their measurements. Users will see a 3D preview of their piece and then a few weeks later it will be delivered to their door. Mind. Blown.

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This story is only up through April 16th, so get over there! Story is located at 144 Tenth Avenue (at 19th Street).

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