Project Pop-Up NYC at STORY

Story Pop Up Shop

Located at 10th Avenue and West 19th Street is STORY, a 2000 square foot retail space that changes its theme, merchandise, and design every four to eight weeks. Past themes have included Love, Color, and New York State of Mind. The current “story,” if you will, features the 11 winners of Project Pop-Up NYC. All have been recognized by Michael Bloomberg’s Fashion NYC 2020 initiative as “innovative, New York City-based fashion retailers (both offline and online) and fashion-related technology companies.”

Some of the winners include:

Have to Have: A bit like Wanelo, but better because they alert you when things you “have to have” go one sale. Also, I really like the font of their logo.

Of a Kind: The site aims “to support and promote on-the-rise fashion designers who get [the founders] excited by giving you access to their unique products and stories.” These designers create a limited-edition piece just for Of a Kind and it’s featured along with a series of stories about the designer’s inspirations, training, etc.

Acustom Apparel: You know when you go shopping and all you want is a pair of jeans that fit perfectly and make your booty look super-fly? Well, Acustom Apparel has your back. They use body scanning technology to get your exact measurements and then 3-4 weeks later – ta da!- send you your custom jeans. (They also do men’s suiting and shirts.) All you have to do is schedule an appointment (unfortunately the next one available is October 5th. Womp womp). Plus the CEO is kind of a babe.

Outlier: The Brooklyn-based company delivers clothing that combines classic menswear design with high tech (and high quality) fabrics.

Perch: Created by Jared Schiffman, a partner at Potion Design, Perch allows retailers to display their products in a new (awesome) way. Just watch this. I want one for my apartment.

Shoptiques: This site curates products from some of the cutest boutiques in the US and allows users to “explore the best-kept secrets beloved by locals and the savviest shoppers.” You can search by neighborhood, trend, or boutique in addition to the usual style, color, and price.

See the full list of winners here. Project Pop-Up is open daily through September 29th.

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